Top SEO Tips For Great Returns from Your Website!

Even the most awesome looking website is of no value at all if it can not be  found by your target market.  You need to rank highly on the top search engines in your industry specific keywords. Visit this page regularly for up to date tips and advice to keep you a step ahead of your competition.

Free Tip For November:

Have I spent my advertising budget wisely?

Any good SEO will tell you that doing business online is very different to main street or offline marketing. Your online marketing campaign can be crippled because you are employing a main street marketing mindset. How so?

When spending money on a print ad, you weigh up things like circulation of the publication, target audience and need for your product or service. Once you have done your homework you then have to choose what portion of your advertising budget will go to that ad in that publication, based on perceived return on investment. You are not going to spend your money where the competition is stacked against you and you are not going to spend your money on an untested media, unless you are at the start up stage and low cost advertising seems the best option for you.

Online advertising has to be approached from an "online" angle. A well placed ad online can literally reach across the globe. Circulation is not the question anymore, traffic is. Why would you advertise on a website with little or no traffic? Why would you advertise on a website with low search engine ranking?

When spending money to promote your service online the first thing you need to do is to make sure that when your target market enters your keyword into the search engine that it's your website they find. That is the meat of search engine optimisation or SEO. First few pages is a waste of time. You need to be front page. Top 10! Once you have this, your best advertising sites are those who you might consider to be your competition. What do I mean? Those vertical portal sites who also rank on the front page with you in your most important keyword. Get on board with them. In this way, you are now listed on other front page ranking sites. You have multiplied your search engine impact!

Your competition is not that other website that is getting more traffic than you. More to the point, that high traffic website could actually be a potential source of business to you. The key to a lucrative online business is identifying not your competitiors but your potential partners.

My tip for the month is to not overlook the power of your own site to sell your company's worth.

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